Linguistic Landscape of Bilingual Shop Signs in Saudi Arabia

Shop signs are a visible indication of the linguistic landscape place, hence need for public policies to control, particularly, bottom-up in situations where there issues, such ensuring consistency and correct representation second language. To investigate bilingual shop Saudi Arabia, this study examines lettering shopping malls Riyadh Jeddah terms relative size, information, quality English-Arabic (E-A) Arabic-English (A-E) transliteration or translation. This was done view national policy Arabia which aims ensure Arabisation when inconsistencies have been observed Arab world. Moreover, it gives an landscape, is necessary given prepare kingdom 2030 Vision cater growing number international visitors. Altogether, 184 signboards were categorised, 68 shortlisted further analysis. Of these, 54 A-E 17 E-A signs, with two both categories. The majority (83.3%) slight variation size display information. Same sized displayed 66.7%, same information 64.8%. Remedial suggestions language policy-makers address issue found few inconsistent erroneous transliterations spellings, together accounted 9.3%. Overall, case not as bad noted some other countries